How important is Swift trust in the new normal?

Wi the new normal and the uncertainty that Covid19 has brought us, many companies have had to create temporary teams to do projects or complete other forms of temporary tasks out of their “normality”.

Many times, organisations create temporary teams to do a project or complete other forms of temporary tasks. Such temporary teams may consist of people from different locations, different business functions or different departments. Temporary teams may consist of SMEs (subject matter experts) from different areas of the business and deal with problems with higher degree of complexity (high risk and high stake) and often lack any formal structure that enables control, trust, and better coordination.

Trust is very important in this temporary organizing of people. However, it takes time to build trust. Temporary teams are usually created either the business is very ambitious and is planning something big or 2) something has gone wrong. In such settings there is very little time for any formal confidence-building activities. They do not have time for engage and build traditional sources of trust like shared experiences, familiarity or fulfilled promises. One will be surprised as temporary teams show signs that presupposes trust. Trust in this temporary and transient business trust is often called as ‘Swift trust’.

Learn more about swift trust on our last blog post.

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