Diversity At Work: What Is It And Why Is It Important? Diversity At Work: What Is It And Why Is It Important? © - Complygate, Jan. 2021 Professor Chris Rowley Kellogg College, University of Oxford & City’s Business School, University of London The topic of ‘diversity’ at work is an important issue for businesses and management as well as practitioners and policy makers for a variety of reasons. There are both ‘push’ and ‘pull’ forces within these factors. These range on a spectrum from the minimalist - just doing the bare, legal compliance, to business strategies and opportunities, such as marketing, enhanced sales as well as PR image, to better decision making and even contributions to the bottom line, financial returns and enhanced corporate performance, all the way through to moral and ethical reasons. An initial issue concerns the concept of diversity itself in terms of meaning, definition, coverage and measurement. Exactly what is meant by diversity, where and how is it gauged...
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