It was time to plan for my son’s birthday party and I began to review my options. I chose a particular play farm where I have attended previous parties of other children in our local community. This was the first time that I was planning to invite my son’s school friends as well. However his choice was different from mine. Out of a bunch of kids in his class who generally qualify in the top 1 percentile of the class a couple of them had their parties in a different venue. My son wanted his party to be organised in the same place. He thought as his “smart” friends have had them there then it must be the best place to host his party as well. Although Influencer marketing is the coined word for it, basically a testimonial from somebody perceivably successful determines the consumer’s choices. This whole concept of Word of Mouth (WOM) is core of Influencer Marketing. It could just be trend-setters in other words. It has been an age-old phenomenon as we have influencers i
#Complygate is an #HRTech #startup based in #Birmingham #UK. The Complygate solution is used to attract, hire, retain and maintain talent, support workforce administration, and optimise workforce management.