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Showing posts from January, 2019

Influencer Marketing: Is It Worth Your Money?

It was time to plan for my son’s birthday party and I began to review my options. I chose a particular play farm where I have attended previous parties of other children in our local community. This was the first time that I was planning to invite my son’s school friends as well. However his choice was different from mine. Out of a bunch of kids in his class who generally qualify in the top 1 percentile of the class a couple of them had their parties in a different venue. My son wanted his party to be organised in the same place. He thought as his “smart” friends have had them there then it must be the best place to host his party as well. Although Influencer marketing is the coined word for it, basically a testimonial from somebody perceivably successful determines the consumer’s choices. This whole concept of Word of Mouth (WOM) is core of Influencer Marketing. It could just be trend-setters in other words. It has been an age-old phenomenon as we have influencers i

5 steps to manage Immigration Compliance

The impact of # Brexit on the UK’s Immigration system remains to be seen. The UK has a long tradition of being a stable parliamentary democracy that nurtures a stable base for families from all over the world. UK will continue to be an attractive immigration option for individuals who are able to contribute to the UK’s economy. The UK has a visa regime in place for individuals outside European Economic Area (EEA) who wish to reside in the UK. The most common visa is the UK-based employer sponsored visa. This is known as Tier 2 Sponsor visa. In order to sponsor an immigrant, companies need to have Tier 2 Sponsor license from the # UKVI . UK’s immigration policy toward societal multiculturalism appears central to comfort that new immigrant experience. The UK Home Office places significant trust on sponsors. With this trust comes a massive responsibility to act in accordance with the UK immigration rules and regulations. In the last quarter of 2017 alone, the Home Office issued